# Rabbot vs Plug in SEO: one writes your SEO, one checks it > Plug in SEO scans your Shopify store, researches keywords and writes titles with AI. Rabbot watches pages and feeds and alerts you when something breaks. Who suits which. > Facts checked: 2026-09-29 ยท Updated: 2026-10-08 > Canonical: https://rabbot.ai/compare/rabbot-vs-plug-in-seo/ > Tags: compare, shopify, seo --- Plug in SEO scans your store, researches keywords and helps you write titles, descriptions, schema and broken-link redirects. Rabbot watches your store: the pages that earn your money and the products in your Google and Meta feeds, checked daily on paid plans, with an alert the same day something breaks. SEO apps edit. Feed apps build. Rabbot watches both. If you want tools to improve your SEO, Plug in SEO is the closer fit. If you want to know the day a theme edit, an app or a redirect broke your search or shopping visibility, Rabbot is. Most stores run both. ## What Plug in SEO does Plug in SEO is an app in the Shopify App Store, published by Plug in Useful. Its headline reads: "Increase your store's organic traffic by mastering SEO with Plug in SEO." (as of 2026-09-29, [listing](https://apps.shopify.com/plug-in-seo)). The description says: "Plug In SEO gives you powerful tools to diagnose problems, and helps you learn and master how to fix them yourself." Its feature bullets name "SEO Scanner: Find every issue, from missing tags to broken schema", "Keyword Studio", "AI Copywriting: Auto-write product titles & descriptions for you", "Schema Markup" and "Broken Link Fixer: Detect and redirect broken links in one click". On 2026-09-29 the listing showed a 4.6 rating from 673 reviews, a launch date of June 2, 2011, and the Built for Shopify badge. It lists a free trial and no free plan. Pricing tiers exactly as listed, in USD, each with a 7-day free trial: - Lite, $29.99 / month: "Scan up to 200 pages", "AI Deep Keyword Research for 20 pages", "2 Monthly Comprehensive SEO Audits", titles and descriptions management tools, "JASON LD Structured Data Tools" (as spelled), "One-click Broken Link Redirects", "Search Trends and Keyword Analytics". - Standard, $49.99 / month: Lite plus "Scan up to 2,000 pages", "AI Deep Keyword Research for 200 pages", 5 monthly audits, "5 Monthly Speed & Performance Reports" and a free 30-minute call with an SEO expert. - Premium, $79.99 / month: Standard plus "Scan unlimited pages", "AI Deep Keyword Research for 2,000 pages", 10 monthly audits and "Unlimited Speed & Performance Reports". The audits are a monthly quota in the listing: "2 Monthly Comprehensive SEO Audits" on Lite. The listing tags Monitoring performance features such as Audits, Tracking and Rank tracking. It does not mention alerts or a checking schedule (checked 2026-09-29). ## What Rabbot does Rabbot watches whether your live storefront can still sell. It checks [canonical tags, structured data, redirects, noindex, 404s, titles and descriptions, headings and hreflang](/docs/issues/what-counts-as-an-issue/), plus large content changes, the password page and a missing add-to-cart. A store-down heartbeat runs about every 5 minutes ([how checks work](/docs/monitoring/how-rabbot-checks/)). A product update triggers a recheck about 39 seconds after the store event. Paid plans check each page daily, Free at least weekly and as often as daily on pages that keep changing ([check cadence](/docs/monitoring/check-cadence/)). Every install gets a day-0 audit. Rabbot sends one alert per problem ([why it warns once](/docs/notifications/why-rabbot-warns-once/)). Nothing closes until a live recheck confirms the fix ([when an issue closes](/docs/issues/when-an-issue-closes/)). Slack alerts are on paid plans ([Slack setup](/docs/notifications/set-up-slack-alerts/)). A weekly digest is on every plan ([email and digest](/docs/notifications/email-and-weekly-digest/)). For feeds, on paid plans Rabbot connects to Google Merchant Center and Meta and notifies you when a product is disapproved or rejected. It also cross-checks your product feed against the live storefront (price, availability, GTIN, brand, missing data) and reports it as disapproval risk ([feed monitoring](/docs/feeds/what-feed-monitoring-is/)). Continuous feed monitoring is on paid plans only. TikTok catalog verdicts are TikTok (Beta): it connects the same way, and Beta means the channel is still being polished. Rabbot also connects Google Search Console. Rabbot has [Sidekick](/docs/sidekick/what-sidekick-answers-are/) integration inside the Shopify admin, read-only, which changes nothing in your store. It runs a real [MCP server](/docs/mcp/what-the-mcp-server-is/) with read tools plus two guarded writes and scoped, revocable tokens, free on every plan. Rabbot asks Shopify for three permissions, all read: read_products, read_content, read_themes. It takes no customer or order data. Plans: Free $0 (20 URLs, no card), Starter $19/mo, Growth $39/mo, Pro $79/mo. ## Side by side ![Three columns, edits your store, audits your store and watches your store, showing which of Plug in SEO and Rabbot lists each capability, from each app's App Store listing checked 2026-09-29.](/img/compare/rabbot-vs-plug-in-seo/1-sidebyside.png) | Capability | Plug in SEO | Rabbot | Source | |---|---|---|---| | Edits or writes content for you | yes, AI titles and descriptions, you approve each change | only when you tap a fix: puts an SEO field, a web address or a redirect back, undo for 30 days | [Listing](https://apps.shopify.com/plug-in-seo), 2026-09-29 | | Keyword research | yes, AI Deep Keyword Research, capped by tier | no | Listing, 2026-09-29 | | SEO audits | yes, 2, 5 or 10 a month by tier | day-0 audit on install, then continuous checks | Listing, 2026-09-29 | | Structured data | yes, tools on every tier | checks that it holds | Listing, 2026-09-29 | | Broken links | detects and redirects in one click | flags 404s and redirect problems | Listing, 2026-09-29 | | Speed reports | yes, Standard and Premium | no | Listing, 2026-09-29 | | Alerts when something breaks | the listing does not mention alerts (checked 2026-09-29) | yes, alerts once per problem, Slack on paid plans | Listing, 2026-09-29 | | Merchant Center or Meta feed checks | the listing does not mention them (checked 2026-09-29) | yes, paid plans | Listing, 2026-09-29 | | Google Search Console | yes, in "Works with" | yes | Listing, 2026-09-29 | | MCP server | the listing does not mention MCP (checked 2026-09-29) | yes, free on every plan | Listing, 2026-09-29 | | Free plan | no, 7-day free trial | yes, $0 (20 URLs) | Listing, 2026-09-29 | | Paid plans | $29.99, $49.99 and $79.99 per month | $19, $39 and $79 per month | Listing, 2026-09-29 | | Shows Shopify's own shopper numbers beside a catch | not mentioned (checked 2026-10-08) | Growth and above, the morning after | Listing, 2026-10-08 | | Fixes a dead product address or a rewritten SEO field in two taps | not mentioned (checked 2026-10-08) | Starter and above, undo for 30 days | Listing, 2026-10-08 | ## Where Plug in SEO is the better pick Plug in SEO does things Rabbot does not. It researches keywords with AI. It writes titles and descriptions with AI, and you approve each one. It has schema markup tools, one-click broken link redirects, and produces speed and performance reports. Standard and Premium include a free 30-minute call with an SEO expert. The listing's feature tags also include image compression, ALT text and rank tracking. Rabbot has none of these: no keyword research, no image compression, no AI descriptions, no bulk alt text, no rank tracking. It shows 673 App Store reviews on 2026-09-29. Rabbot has no review count yet. ## Where Rabbot is the better pick Rabbot is built for the watching. It checks canonical tags, noindex, redirects, 404s and hreflang every day on paid plans, alerts you once per problem, and keeps the issue open until a live recheck shows the fix worked. Nothing closes on a promise. ### The feed side On paid plans it connects to Google Merchant Center and Meta and notifies you when a product is disapproved or rejected. It also cross-checks your feed against the live storefront every day, price, availability, GTIN, brand and missing data, and flags the mismatch as disapproval risk. TikTok (Beta) catalog diagnostics are read daily on paid plans. The Plug in SEO listing does not mention Merchant Center or Meta (checked 2026-09-29). Rabbot installs with three read scopes and never edits your theme, so it can watch every app you install, Plug in SEO included. The only writes are fixes you tap and confirm, with undo for 30 days. It has an MCP server and Sidekick access, free on every plan. It has a free plan, and Starter is $19 a month against $29.99 for Plug in SEO Lite. Rabbot does not research keywords, write content or track rankings. ## Can you run both? ![Bar chart of monthly plan prices: Plug in SEO $29.99, $49.99, $79.99; Rabbot free plan, $19, $39, $79; from the App Store listings checked 2026-09-29.](/img/compare/rabbot-vs-plug-in-seo/2-pricing.png) Yes. An optimisation app changes the store. Rabbot watches the result. If Plug in SEO rewrites a title or a theme update alters a canonical, Rabbot reports the change on its next check. ## FAQ **Is Plug in SEO a WordPress plugin?** No. It is an app in the Shopify App Store, published by Plug in Useful, and its "Works with" line begins with Shopify Admin (listing, 2026-09-29). **How much does Plug in SEO cost?** Lite is $29.99 per month, Standard $49.99 and Premium $79.99, each with a 7-day free trial, per the listing on 2026-09-29. The listing does not show a free plan. **What is the best SEO app for Shopify?** It depends on the job. For keyword research and metadata, an optimisation app like Plug in SEO fits. For knowing when a page or feed breaks, a monitoring app like Rabbot fits. The [Shopify SEO apps roundup](/compare/best-shopify-seo-apps/) covers more of them. **Does Rabbot replace Plug in SEO?** Not on its own. Rabbot reports problems and confirms fixes. On Starter and above, a finding can carry a fix you tap: it puts an SEO title, a description, a web address or a redirect back, and you can undo it for 30 days. It never researches keywords or writes descriptions. ## Sources - Plug in SEO App Store listing: https://apps.shopify.com/plug-in-seo (fetched 2026-09-29) - Rabbot App Store listing: https://apps.shopify.com/rabbot - Rabbot pricing and docs: https://rabbot.ai/pricing/ and https://rabbot.ai/docs/ Facts about Plug in SEO were checked on 2026-09-29. Tell us if something changed. Start on the free plan: 20 URLs, no card, and a day-0 audit of your store.