# Tracking tag missing

> Tracking tag missing. This page lost a tracking tag it used to carry, so Google, Meta or whichever ad platform it reported to loses the data it uses to target…
> Category: Check reference
> Canonical: https://rabbot.ai/docs/checks/analytics-lost/
> Updated: 2026-10-17

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Your pages · Warning · Rabbot alerts on this on paid plans (Starter, Growth and Pro).

## What it means

This page lost a tracking tag it used to carry, so Google, Meta or whichever ad platform it reported to loses the data it uses to target and measure your ads, although the page still sells.

## What to do

Usually a theme update or an app removal, often one that manages your Google or Meta tracking. No action needed if you turned tracking off on purpose; otherwise re-add it through the sales channel app or your theme editor. Rabbot re-checks automatically and will confirm when tracking is back.

## Related

- [Tracking tag ID changed](https://rabbot.ai/docs/checks/analytics-tag/)
- [Broken links jumped](https://rabbot.ai/docs/checks/broken-links-spike/)
- [Canonical tag changed](https://rabbot.ai/docs/checks/canonical/)
- [Page buried deeper in your store](https://rabbot.ai/docs/checks/click-depth-increase/)
- [Outbound links jumped](https://rabbot.ai/docs/checks/external-link-spike/)
- [Shopify SEO guide](https://rabbot.ai/guides/shopify-seo/)