# Image alt text missing

> Image alt text missing. Images on this page lost their alt text, so Google Images has less to go on when matching your products and shoppers using screen…
> Category: Check reference
> Canonical: https://rabbot.ai/docs/checks/image-alt-missing/
> Updated: 2026-10-17

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Your pages · Info · Rabbot alerts on this on every plan.

## What it means

Images on this page lost their alt text, so Google Images has less to go on when matching your products and shoppers using screen readers can't tell what the images show.

## What to do

Usually a theme update or a bulk image change. Add descriptive alt text to the page's images. Rabbot re-checks automatically and will confirm when it's fixed.

## Related

- [Google's index status disagrees](https://rabbot.ai/docs/checks/index-status-discrepancy/)
- [Indexing status changed](https://rabbot.ai/docs/checks/indexability-reason/)
- [Page hidden from Google](https://rabbot.ai/docs/checks/indexable/)
- [Internal links dropped](https://rabbot.ai/docs/checks/inlink-loss/)
- [Meta description changed](https://rabbot.ai/docs/checks/meta-description/)
- [Shopify SEO guide](https://rabbot.ai/guides/shopify-seo/)