# Redirect chain growing

> Redirect chain growing. This URL now bounces through several redirects before reaching its page, and each hop slows the page for shoppers and weakens its…
> Category: Check reference
> Canonical: https://rabbot.ai/docs/checks/redirect-chain/
> Updated: 2026-10-17

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Your pages · Warning · Rabbot alerts on this on paid plans (Starter, Growth and Pro).

## What it means

This URL now bounces through several redirects before reaching its page, and each hop slows the page for shoppers and weakens its search ranking.

## What to do

Usually stacked redirect rules from apps or migrations. Point the redirect straight at the final URL. Rabbot re-checks automatically and will confirm when it's fixed.

## Related

- [Redirect loop](https://rabbot.ai/docs/checks/redirect-loop/)
- [Article rich result at risk](https://rabbot.ai/docs/checks/rich-result-article/)
- [Breadcrumb rich result at risk](https://rabbot.ai/docs/checks/rich-result-breadcrumb/)
- [Product rich result at risk](https://rabbot.ai/docs/checks/rich-result-product/)
- [robots.txt changed](https://rabbot.ai/docs/checks/robots-txt/)
- [Shopify SEO guide](https://rabbot.ai/guides/shopify-seo/)