# Hreflang tag points to a broken page

> Hreflang tag points to a broken page. An hreflang tag on one of your regional pages now points to a page that is gone, redirected, or hidden from search, so…
> Category: Check reference
> Canonical: https://rabbot.ai/docs/checks/shopify-hreflang-broken-target/
> Updated: 2026-10-17

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Your pages · Warning · Rabbot alerts on this on paid plans (Starter, Growth and Pro).

## What it means

An hreflang tag on one of your regional pages now points to a page that is gone, redirected, or hidden from search, so Google drops it from that region's results and shoppers searching in that language may miss your store.

## What to do

Usually a deleted or unpublished page. Check that the linked page loads and is set to be indexed. Rabbot re-checks automatically and will confirm when it's fixed.

## Related

- [Hreflang pages not linking back](https://rabbot.ai/docs/checks/shopify-hreflang-no-return-tag/)
- [Redirect has no effect yet](https://rabbot.ai/docs/checks/shopify-redirect-shadowed/)
- [Page points Google to another URL](https://rabbot.ai/docs/checks/shopify-variant-canonical/)
- [Sitemap coverage slipping](https://rabbot.ai/docs/checks/sitemap-coverage-drift/)
- [Sitemap changed](https://rabbot.ai/docs/checks/sitemap-xml/)
- [Shopify SEO guide](https://rabbot.ai/guides/shopify-seo/)