Ecommerce and product feed terms, defined.
One term per page, defined in plain words, with links to the guides that go deeper.
What is a disapproved product?
A disapproved product is an item Google Merchant Center has stopped showing. Learn the common causes, where to find them and how re-review works.
What is a GTIN?
A GTIN is the barcode number that identifies a product. Learn the valid lengths, why Google and Meta ask for it, and the mistakes that get products flagged.
What is a product feed?
A product feed is the file or API stream that sends your catalogue to Google, Meta and TikTok. Learn the required fields and how feeds drift from your store.
What is a supplemental feed?
A supplemental feed is an extra product data source that adds to or corrects the data in your main feed. See when a Shopify store uses one and what to watch.
What is Meta Commerce Manager?
Meta Commerce Manager is where a store manages the product catalog behind Facebook and Instagram shopping. Learn what the catalog needs and what goes wrong.