Booster SEO edits your store: meta tags, images, links and structured data, with AI. Rabbot watches your store: the pages that earn your money and the products in your Google and Meta feeds, checked daily on paid plans, with an alert the same day something breaks. SEO apps edit. Feed apps build. Rabbot watches both. If you want an app to make changes for you, Booster is the closer fit. If you want to know the day a theme edit, an app or a redirect broke your search or shopping visibility, Rabbot is. Most stores run both.
What Booster SEO does
Booster’s App Store listing is titled “BOOSTER AI SEO + AEO OPTIMIZER” and the developer is Booster SEO. Its headline reads: “Get found on Google, ChatGPT & AI search. AI SEO fixes issues automatically and boosts rankings.” (as of 2026-09-29, listing).
The listing’s description says: “Booster uses AI to continuously scan your store, fix SEO issues, and improve performance without manual work.” Its feature bullets name AI fixes, image compression and optimisation, broken link detection and fixes, automatic meta tags and structure, and SEO performance insights.
On 2026-09-29 the listing showed a 4.8 rating from 5,485 reviews, a launch date of March 28, 2016, and the Built for Shopify badge. It lists a free plan and a free trial.
Pricing tiers exactly as listed, in USD:
- Free, $0: SEO Score and Health Badge, alt-text optimization and custom templates, broken link detection and reporting, manual SEO audits, Weekly Image Sync (50 Images), Weekly Email Summary Reports, Reports Dashboard and Fix History, 24/7 SEO chat support.
- Pro, $39 / month or $349 / year, 14-day free trial: Free plan features (unlimited) plus meta title and description optimization, custom templates for all meta tags, “Auto Pilot SEO Fixes & Monitoring”, automatic broken link detection and fixes, Google rich snippets and structured data, automated Google sitemap submission, and SEO for ChatGPT and AI search.
- Premium, $69 / month or $619 / year, 14-day free trial: Pro (unlimited) plus image compression (5GB storage per month), automated URL keyword optimization, automatic image filename optimization, Google Search Console (365-day metrics), bulk actions and PDF reports.
The listing’s “Works with” line names Shopify Admin, ChatGPT, Google Search Console, and four review apps (Judge.me, Loox, Okendo, Yotpo).
What Rabbot does
Rabbot watches whether your live storefront can still sell. It checks canonical tags, structured data, redirects, noindex, 404s, titles and descriptions, headings and hreflang, plus large content changes, the password page and a missing add-to-cart. A store-down heartbeat runs about every 5 minutes (how checks work).
A product update triggers a recheck about 39 seconds after the store event. Paid plans check each page daily, Free at least weekly and as often as daily on pages that keep changing (check cadence). Every install gets a day-0 audit.
Rabbot sends one alert per problem (why it warns once). Nothing closes until a live recheck confirms the fix (when an issue closes). Slack alerts are on paid plans (Slack setup). A weekly digest is on every plan (email and digest).
For feeds, on paid plans Rabbot connects to Google Merchant Center and Meta and notifies you when a product is disapproved or rejected. It also cross-checks your product feed against the live storefront (price, availability, GTIN, brand, missing data) and reports it as disapproval risk (feed monitoring). Continuous feed monitoring is on paid plans only. TikTok catalog verdicts are TikTok (Beta): it connects the same way, and Beta means the channel is still being polished. Rabbot also connects Google Search Console.
Rabbot has a Sidekick integration inside the Shopify admin, read-only, which changes nothing in your store. It runs a real MCP server with read tools plus two guarded writes and scoped, revocable tokens, free on every plan.
Rabbot asks Shopify for three permissions, all read: read_products, read_content, read_themes. It takes no customer or order data.
Plans: Free $0 (20 URLs, no card), Starter $19/mo (1,000 URLs, one feed channel), Growth $39/mo (5,000 URLs, up to three channels), Pro $79/mo (15,000 URLs, all channels). Rabbot’s App Store listing is live at apps.shopify.com/rabbot.
Side by side
| Capability | Booster SEO | Rabbot | Source |
|---|---|---|---|
| Edits your store for you (meta tags, links) | yes, paid plans for meta tags | only when you tap a fix: puts an SEO field, a web address or a redirect back, undo for 30 days | Listing, 2026-09-29 |
| Image compression | yes, Premium ($69) | no | Listing, 2026-09-29 |
| Alt text | yes, free plan; bulk alt text editing is in the listing’s feature tags | no | Listing, 2026-09-29 |
| AI-written content | yes, AI fixes and AI-optimized meta tags | no | Listing, 2026-09-29 |
| Structured data | writes it, Pro ($39) | checks that it holds | Listing, 2026-09-29 |
| Broken link handling | detects, and fixes on Pro | flags 404s and redirect problems | Listing, 2026-09-29 |
| Ongoing monitoring | ”Auto Pilot SEO Fixes & Monitoring”, Pro ($39) | yes, every plan | Listing, 2026-09-29 |
| Alerts when a page breaks | the listing does not mention alerts (checked 2026-09-29); weekly email summary | yes, Slack on paid plans | Listing, 2026-09-29 |
| Merchant Center or Meta feed checks | the listing does not mention Merchant Center or Meta (checked 2026-09-29) | yes, continuous on paid plans | Listing, 2026-09-29 |
| Google Search Console | yes, 365-day metrics on Premium ($69) | yes (connector) | Listing, 2026-09-29 |
| MCP server | the listing does not mention MCP (checked 2026-09-29) | yes, free on every plan | Listing, 2026-09-29 |
| Keyword rank tracking | in the listing’s feature tags; no plan names it | no | Listing, 2026-09-29 |
| Free plan | yes, $0 | yes, $0 (20 URLs) | Listing, 2026-09-29 |
| Paid plans | $39 and $69 per month | $19, $39 and $79 per month | Listing, 2026-09-29 |
| Shows Shopify’s own shopper numbers beside a catch | not mentioned (checked 2026-10-08) | Growth and above, the morning after | Listing, 2026-10-08 |
| Fixes a dead product address or a rewritten SEO field in two taps | not mentioned (checked 2026-10-08) | Starter and above, undo for 30 days | Listing, 2026-10-08 |
Where Booster SEO is the better pick
Booster does things Rabbot does not. It compresses images, on Premium. It offers alt-text optimization with templates, including on its free plan. It rewrites meta titles and descriptions and applies AI-based fixes. Its listing also tags speed optimization and rank tracking. Rabbot has none of these: no image compression, no AI descriptions, no bulk alt text, no keyword rank tracking, no speed work.
If your problem is a slow site or thin metadata, Booster addresses it directly and Rabbot does not. Booster has 5,485 App Store reviews (2026-09-29). Rabbot has no reviews yet.
Where Rabbot is the better pick
Rabbot is built for the part of the job Booster does not do: the watching. It checks canonical tags, noindex, redirects, 404s, structured data and hreflang on the pages that earn your money, re-checks a product page about 39 seconds after you change it, alerts you once per problem, and keeps the issue open until a live recheck proves the fix. Nothing closes on a promise.
The feed side
An SEO app never reads your Merchant Center or your Meta catalog. Rabbot does. On paid plans it connects to Google Merchant Center and Meta and notifies you when a product is disapproved or rejected. It also cross-checks your feed against the live storefront every day, price, availability, GTIN, brand and missing data, and flags the mismatch as disapproval risk. TikTok (Beta) catalog diagnostics are read daily on paid plans. The Booster listing does not mention Merchant Center, Meta or product feeds (checked 2026-09-29).
It installs with three read scopes and never edits your theme, so it can watch every app you install, Booster included. The only writes are fixes you tap and confirm, with undo for 30 days. Starter is $19 a month against Booster’s $39 for Pro, and Free watches 20 pages for as long as you like, no card.
Can you run both?
Yes. An optimisation app changes the store. Rabbot watches the result. If Booster rewrites a meta tag or a theme update alters a canonical, Rabbot reports the change on its next check.
FAQ
What is an SEO booster? An app that tries to improve a store’s search performance. Booster SEO’s listing says it uses AI to scan a store and fix SEO issues.
Is Booster SEO free? It has a free plan at $0, per the listing on 2026-09-29. Meta tag optimization and automatic fixes are on Pro ($39 per month), and image compression is on Premium ($69 per month).
What is the best SEO app for Shopify? It depends on the job. For image compression, alt text and metadata fixes, an optimisation app like Booster fits. For knowing when a page or feed breaks, a monitoring app like Rabbot fits. The Shopify SEO apps roundup covers more of them.
How do you monitor SEO effectiveness on Shopify? Monitor whether pages stay indexable and correct: canonical, noindex, redirects, structured data. Rabbot checks these on a schedule and rechecks a page after an update. It does not track keyword rankings.
Does Rabbot replace Booster SEO? Not on its own. Rabbot reports problems and confirms fixes. On Starter and above, a finding can carry a fix you tap: it puts an SEO title, a description, a web address or a redirect back, and you can undo it for 30 days. It never compresses images or writes descriptions.
Sources
- Booster SEO App Store listing: https://apps.shopify.com/booster-apps-seo-optimizer (fetched 2026-09-29)
- Rabbot App Store listing: https://apps.shopify.com/rabbot
- Rabbot pricing and docs: https://rabbot.ai/pricing/ and https://rabbot.ai/docs/
Facts about Booster SEO were checked on 2026-09-29. Tell us if something changed.
Start on the free plan: 20 URLs, no card, and a day-0 audit of your store.