SEOLab changes your store: tags, alt text, structured data, product descriptions, images and speed. Rabbot watches your store: the pages that earn your money and the products in your Google and Meta feeds, checked daily on paid plans, with an alert the same day something breaks. SEO apps edit. Feed apps build. Rabbot watches both. If you want content and images optimised for you, SEOLab is the closer fit. If you want to know the day a theme update, an app or a redirect broke a page or a feed, Rabbot is. Most stores run both.
What SEOLab does
Facts below come from SEOLab’s App Store listing, https://apps.shopify.com/seolab, fetched 2026-09-29.
- Headline: “Boost Google, ChatGPT & AI Search Visibility with AI SEO, AEO, Image Optimizer and Page Speed”.
- Listed features: “Optimize meta tags, alt text, and structured data & add JSON-LD”; “Auto-scan for indexing issues, speed performance, content quality, tag errors”; “Track & Boost Your Store’s Visibility in Google, ChatGPT, Gemini, and more.”
- Broken links: the listing describes identifying broken links and redirecting them in bulk.
- Descriptions: the listing describes creating product descriptions with AI.
- Works with: Shopify Admin, ChatGPT/Gemini/Perplexity/Grok, Checkout, Google Keyword Planners, Google Schema, Google Search Console, Google Webmaster Tool.
- Price: the pricing line reads “Free”. The listing shows no tier list (checked 2026-09-29).
- Reviews: 4.9 from 2,765 reviews, App Store figures on 2026-09-29. Launched December 16, 2024. Developer: Commerce Plus.
- Categories: SEO and Image editor. Feature tags include Image compression, Broken links, Redirects, Speed optimization, Bulk editing, Audits and Rank tracking.
What Rabbot does
Rabbot is a monitor for whether your store can still sell, with fixes you tap for the few fields it watched change.
- Watches your storefront continuously for broken SEO and sales basics: canonical tags, structured data, redirects, noindex, 404s, titles and descriptions, headings, hreflang, large content changes, a password page, a missing add-to-cart button. See what counts as an issue and how Rabbot checks.
- Rechecks a page about 39 seconds after a product update event in Shopify.
- Checks the homepage about every 5 minutes on every plan, and raises one critical alert if the store is down.
- Runs a day-0 audit on install and sends a weekly digest on every plan.
- Sends one alert per problem. Nothing closes until a live recheck confirms the fix. See when an issue closes.
- Connects to Google Merchant Center and Meta and notifies you when a product is disapproved or rejected. It also cross-checks your product feed against the live storefront for disapproval risk. Continuous feed monitoring is on paid plans only. See what feed monitoring is. TikTok (Beta) connects the same way. Beta means the channel is still being polished.
- Reads Google Search Console, Google’s own report on your pages.
- Answers questions inside Shopify Sidekick from its own checks, read-only. See what Sidekick answers are.
- Ships an MCP server, read tools plus two guarded writes, with scoped, revocable tokens, free on every plan. See the tools.
- Requests three read scopes (read_products, read_content, read_themes) and no customer or order data.
Rabbot does not compress images, write AI descriptions, bulk-edit alt text, optimise page speed or track keyword rankings.
Side by side
| Capability | SEOLab | Rabbot | Source |
|---|---|---|---|
| Edits meta tags, alt text, structured data | yes, as listed | no | listing, 2026-09-29 |
| AI product descriptions | yes, as listed | no | listing, 2026-09-29 |
| Image optimization | Image compression and image optimization tagged on the listing | no | listing, 2026-09-29 |
| Page speed | yes, as listed | no | listing, 2026-09-29 |
| Bulk editing | tagged on the listing | no | listing, 2026-09-29 |
| Keyword research or tracking | keyword research listed; Rank tracking tagged | no | listing, 2026-09-29 |
| Broken links and redirects | yes, as listed | monitors redirects and 404s; does not bulk-redirect | listing, 2026-09-29 |
| Scans for issues | ”Auto-scan”, schedule not stated | yes, continuous | listing, 2026-09-29 |
| Alerts on a change | the listing does not mention alerts (checked 2026-09-29) | yes | listing, 2026-09-29 |
| Slack alerts | the listing does not mention Slack (checked 2026-09-29) | paid plans | listing, 2026-09-29 |
| Merchant Center or Meta feed checks | the listing does not mention Merchant Center or Meta (checked 2026-09-29) | yes, paid plans for continuous | listing, 2026-09-29 |
| Google Search Console | yes, works with | yes | listing, 2026-09-29 |
| MCP or agent access | the listing does not mention MCP (checked 2026-09-29) | yes, free on every plan | listing, 2026-09-29 |
| Price | ”Free”, no tier list | Free, $19, $39, $79 per month | listing, 2026-09-29 |
| Shows Shopify’s own shopper numbers beside a catch | not mentioned (checked 2026-10-08) | Growth and above, the morning after | Listing, 2026-10-08 |
| Fixes a dead product address or a rewritten SEO field in two taps | not mentioned (checked 2026-10-08) | Starter and above, undo for 30 days | Listing, 2026-10-08 |
Where SEOLab is the better pick
- You want the app to write and change things: meta tags, alt text, JSON-LD, product descriptions. Rabbot writes nothing to your store.
- You want image and page speed work. Rabbot does neither.
- You want keyword research or rank tracking, both named on the listing. Rabbot has neither.
- You want a broken-link redirect in bulk. Rabbot flags broken pages and redirects; it does not create them.
- Price. The listing shows “Free” and no paid tier on 2026-09-29.
- Review volume. The listing shows 2,765 reviews. Rabbot has no App Store review count yet.
Where Rabbot is the better pick
Rabbot is built for the watching. It checks canonical tags, noindex, redirects, 404s, structured data and hreflang on the pages that earn your money, names the page, alerts you once per problem, and confirms the fix with a live recheck. Nothing closes on a promise.
The feed side
On paid plans it connects to Google Merchant Center and Meta and notifies you when a product is disapproved or rejected. It also cross-checks your feed against the live storefront every day, price, availability, GTIN, brand and missing data, and flags the mismatch as disapproval risk. TikTok (Beta) catalog diagnostics are read daily on paid plans. The SEOLab listing does not mention Merchant Center or Meta (checked 2026-09-29).
Rabbot also sends Slack alerts on paid plans, answers in Sidekick and runs an MCP server for your agent, free on every plan. It installs with three read scopes and no customer or order data, so it can watch every app you install, SEOLab included. The only writes are fixes you tap and confirm, with undo for 30 days. Free checks 20 URLs for as long as you like, no card, and paid plans are $19, $39 and $79 a month. Rabbot does not write descriptions or track rankings.
Can you run both?
Yes. SEOLab changes titles, alt text or schema. Rabbot watches the pages afterwards and flags it if a change, a theme update or another app breaks a tag. If a change alters a title or a description on a page you did not mean to touch, Rabbot shows you the earlier value and you decide which one stays. Rabbot writes nothing unless you tap.
FAQ
What is the best SEO app for Shopify? It depends on the job. For editing tags, images and descriptions, choose an optimisation app such as SEOLab. For monitoring what breaks and confirming fixes, choose Rabbot. Many stores need both. The Shopify SEO apps roundup covers more of them.
How much does Shopify SEO cost? SEOLab’s listing shows “Free” and no tier list (checked 2026-09-29). Rabbot is free for 20 URLs, then $19, $39 or $79 per month.
How do you monitor SEO effectiveness? Rabbot monitors technical health: whether canonical tags, redirects, structured data and titles still work, and whether a fix held. It does not track keyword rankings or traffic. Use Google Search Console for those.
What is the best image optimizer for Shopify? Rabbot is not one. It does not compress images. SEOLab’s listing tags Image compression and Image optimization (checked 2026-09-29).
Can you do SEO on Shopify? Yes. Shopify handles the basics, and apps add editing or monitoring on top. An app can also break a tag by accident, which is what a monitor is for.
Sources
- SEOLab listing: https://apps.shopify.com/seolab, fetched 2026-09-29.
- Rabbot: https://apps.shopify.com/rabbot and https://rabbot.ai/docs/, checked 2026-09-29.
Facts about SEOLab were checked on 2026-09-29. Tell us if something changed.
Start free: Rabbot checks 20 URLs, needs no card, and runs a day-0 audit on install.