The TikTok channel (Beta)

What the TikTok channel is for

If you sell through TikTok Ads, TikTok reviews the products in your catalogue there, and it reports problems with the catalogue as diagnostics. The TikTok channel brings what TikTok reports into Rabbot, and it is labelled Beta.

Why Beta

TikTok is newer to Rabbot’s channel line-up than Google and Meta, and TikTok’s own catalogue diagnostics are still limited for many accounts. In practice TikTok does not always hand back the same depth of detail that Google and Meta do. Beta reflects that gap on TikTok’s side, not a weaker check on Rabbot’s.

Who can connect it

TikTok (Beta) connects the same way as Google and Meta, from the TikTok Ads card in Settings on any paid plan. Beta means the channel is still being polished. Google and Meta connect from Settings today on any paid plan.

When to give TikTok a channel slot

Beta is a statement about maturity, not a warning. Rabbot reads TikTok once a day on paid plans, on the same schedule as Google and Meta. TikTok is simply the newest channel in Rabbot, with the shortest track record behind it, and the point of the label is that you know that before you choose.

Two cases where connecting it is the obvious call:

Connect TikTok when TikTok Ads is the only place your products sell. There is nothing else competing for the slot, and a daily read of your one selling channel is worth more than none at all.

Connect TikTok when your plan carries more than one channel slot. Growth watches up to three channels and Pro watches every channel, so TikTok runs alongside the established Google and Meta checks rather than in place of either. You keep what you already trust and add the new one beside it.

The case to think twice about is the single slot on Starter while Google or Meta is carrying most of your sales. There, the slot is better spent on the channel your revenue actually depends on.

Adding it

Open Settings, find the TikTok Ads card, and choose Connect. Your plan sets how many channels you can run: Starter covers one, Growth covers up to three, and Pro covers every channel, current and future. If your plan has no room left, the card says so before you click.

What it reads

On paid plans, Rabbot reads TikTok’s catalog diagnostics and data-quality issues once a day. On Free, Rabbot runs its own day-zero feed cross-check at install, a deterministic check that needs no channel connection. Connecting a channel needs Starter or above: on Free, the card in Settings shows See plans. The daily reading starts on Starter.

What TikTok reports appears in your dashboard and weekly digest, and your agent can read it over MCP.

Reading a TikTok finding

A finding names what TikTok reported: a catalog diagnostic or a data-quality issue.

If your TikTok account shows a catalogue that has not granted full diagnostics, or a first check that is still setting up, that is expected while TikTok establishes the connection. Product-level checks from Rabbot’s own cross-check are unaffected.

The cross-check beside it

Rabbot’s own feed cross-check is a separate layer. It compares the product data your feeds are built from with what your live storefront shows (price, availability, required identifiers, and missing or empty product data), and raises a gap as disapproval risk. What feed monitoring is explains both layers.

Switching or dropping the channel

Starter and Growth allow one change every 30 days: choose Connect on the card for the channel you want, and the allowance moves across. Reconnecting the channel you held most recently never counts against that. Pro watches every channel at once, so it never runs into the rule. When TikTok Ads is no longer a channel Rabbot watches, its daily reading stops, its findings and history stay in the app to read, and the rest of your monitoring continues as normal. Switching which feed channel Rabbot watches covers the rules.